Harvard Business School Conference does case study on Shahnaz Husain

At a recent Harvard Business School Conference on ‘Creating Emerging Markets’ held in Mumbai, Shahnaz Husain, who was a ‘Case Study’ and now a ‘Subject’ and part of the Curriculum on Emerging Markets at Harvard, Boston

Prof Geoffrey Jones, Isidor Straus Professor of Business History, Harvard Business School, stated at the conference, “We felt compelled to include Shahnaz Husain in Harvard Business School’s Creating Emerging Markets project, both because of her entrepreneurial role in creating India’s natural beauty market and her strong belief in the importance of corporate social responsibility. In both regards she is a pioneer and a role model, and we were delighted and humbled that she was willing to spare her time to help the project succeed. We anticipate that the interview will be widely used by educators and researchers, and by many others interested in seeing how she became so successful and impactful.”

Shahnaz Husain`s journey as an entrepreneur is a great inspiration for all the young entrepreneurs and startup ventures. Shahnaz Husain is one of the rare and few first generation women entrepreneur, pioneer, visionary and an innovator, who introduced a totally new concept of Ayurvedic Care and Cure worldwide. She created a brand with universal appeal and application. Shahnaz Husain`s brand found place in the international market for Ayurvedic beauty care. In a world ridden with environmental degradation, Shahnaz Husain ventured into the world of nature and its healing powers, taking the Indian herbal heritage of Ayurveda to every corner of the globe with a crusader’s zeal.

Shahnaz Husain was candid in her utterance when questions were thrown to her. The pioneer of Ayurvedic beauty care has achieved unprecedented international acclaim for her practical application of Ayurveda, the ancient Indian system of herbal healing. Just when there was a worldwide “back to nature” trend, Shahnaz Husain recaptured an ancient herbal system and made it relevant to modern demands.

The suave and soft-spoken, Shahnaz’s study of Ayurveda, the Indian holistic system of herbal healing, strengthened her faith in nature after finding that it could offer the ideal  answers to protective, preventive and even corrective cosmetic-care. What started as a young women entrepreneur`s dream is today one of the biggest brand in the cosmetic care space, the Shahnaz Husain Group. Shahnaz Husain is the CEO and the Brand Ambassador of the group. Today, the group has a chain of over 400 franchise clinics, shops, schools and spas worldwide, as well as ayurvedic formulations for skin, hair, body and health care covering almost 138 coutries. Her journey, from one herbal clinic to a worldwide chain, is one of unprecedented success. What started as a small business at home at a time when internet was unheard of, went on to become one of the greatest brands across the globe in the ayurvedic care segment.


Shahnaz Husain, Who was a ‘Case Study’ and now a ‘Subject’ and part of the Curriculum on Emerging Markets at Harvard, Boston, seen with  Prof Geoffrey Jones at the Harvard Conference held in Mumbai

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