By Jitin Jingorani
Renowned restauranteur Kamal Arora and Arora Hospitality Group’s latest culinary venture, Aarzu Restaurant, opens its doors to the community to celebrate its first-ever Diwali season this week (Diwali is on Sunday, October 30th). Specializing in modern Indian cuisine with a focus on taste, texture and presentation, the Freehold, New Jersey-based restaurant and banquet facility is hosting a week-long Diwali Festival with a specialized Indian New Year tasting menu, in-house henna artist and live tabla player, all in an attempt to engage and excite the community and educate them about the significance of this important Hindu holiday.
“The Indian New Year is an auspicious time when we celebrate with our families, and food is at the heart of that celebration,” said Arora, who has several other successful New Jersey restaurants under his belt. “We would like to invite the community-at-large to become a part of the Aarzu family and indulge in our Diwali festival to mark an important milestone for our newest restaurant.”
Post-Diwali, Aarzu will celebrate the spirit of Thanksgiving and the holiday season by helping those less fortunate in their community. “For every meal we serve at Aarzu, we will DONATE a meal of equal value to our local food bank for the entire month of November,” said managing partner and philanthropist Archana Sharma. “As a socially-responsible small business, we want to ensure that no one in our community goes hungry this time of year.”
“If you love Indian food but your spouse or friends are hesitant, this is a good one to break them in as the atmosphere is more modern chic than Indian and there are menu options that are more Indian-American fusion than hardcore Indian.” – Lou M. (Yelp)
“This restaurant is a gem! Great ambiance with a trendy vibe & creative menu. The service was attentive and friendly. The spicy cheese naan was awesome, the lamb chops delicious, and the chicken cooked in a cashew sauce was very flavorful! Love the plating of food especially the bicycle basket. The pudding dessert presented on dry ice was very impressive & the orange dessert is a must try! Looking forward to going back.” – Lu Lella (Google)
“I have never been to India, but I have been to London a number of times and I always look forward to the great Indian food. I no longer have to get on a plane to have that experience.” – Bill D., (Trip Advisor).