A.J. Khubani, Indian American founder and CEO of TeleBrands Corporation, will be honored with the 2015 ERA Lifetime Achievement Award during a special presentation at the Moxie Awards Gala this October.
The signature event of the Electronic Retailing Association’s annual ERA D2C convention is set for Oct. 6 to 8 at the Wynn Las Vegas Hotel. The ERA D2C Convention is the industry’s largest annual gathering for the global direct-to-consumer category. The Moxie Awards Gala, held on Oct. 8, honors the year’s best direct response television campaigns covering a number of categories spanning every aspect of the industry including television, radio, online and multichannel.
The ERA Lifetime Achievement Award is awarded to a deserving member whose career achievements have had a profound impact on the industry.
Khubani founded TeleBrands Corporation in 1983 during his senior year of college. The company features well-known products, such as the PedEgg, Hurricane Spin Mop and the Pocket Hose, and has a 32-year history of such hits as Ambervision sunglasses, Smart Mop, Safety Can, Static Duster, Audubon Bird Clock, Abflex and Windshield Wonder, to name a few.
TeleBrands has successfully launched over 200 hit products over the years, the most in the history of the DRTV industry, according to J.W. Greensheets, a leading industry monitoring service.
Khubani is credited with designing the well-known, red “As Seen on TV” logo that was used for the first time on his Ambervision retail package, the product that started it all for TeleBrands. Beginning in 1990, TeleBrands began a campaign to persuade every major retail chain in the country to create a new “As Seen On TV” department and to assign a single buyer to the category. As a result of this effort, “As Seen On TV” departments at retail chains are the single largest channel of distribution and profit center for most DRTV companies today.
Khubani appears regularly on major national media and his extensive on camera experience led to his being cast as a featured guest star on the Discovery Channel hit show “Pitchmen.” Khubani travels across the country for TeleBrands Inventors Days, meeting at-home inventors via consumer product pitch-a-thons.
The Electronic Retailing Association honored TeleBrands as its “2013 Marketer of the Year.” Khubani is also a member of the Foundation for Free Enterprise’s Hall of Fame, and the New Jersey Advertising Hall of Fame.
In his spare time, he raises money for Children’s Hope India; serves on the boards of ARC, the UIA, and the Business Advisory Board at Montclair State University; and has chaired the Entrepreneurial Engineering program at Princeton University.