Hrithik Roshan, A.R. Rahman to Raise Awareness of UN Sustainability Initiative

Popular Indian actor  Hrithik Roshan  and Oscar-winning composer  A.R. Rahman are joining hands with renowned British filmmaker Richard Curtis to raise awareness about the United Nation’s sustainable development goals, which will be adopted in September 2015.

Curtis aims to harness the power of radio and will work with global popup radio station Radio Everyone to get the goals to seven billion people in the seven days after 193 world leaders at the UN adopt the series of ambitious goals to end extreme poverty, fight inequalities and tackle climate change for everyone by 2030.

In this ambitious project, Curtis aims to bring on board 17 global celebrities to say the 17 goals and “get the message out.” Rahman and Roshan, two of the most popular and followed Indian celebrities, will join hands with Curtis in his initiative.

The “Global Goals” campaign will use radio, the world’s most accessible medium, to shine a spotlight on the sustainable development goals, which are “the most important to-do list in history for people and the planet,” a statement said.

As part of the campaign, Rahman; Nigerian hip hop recording artist Ice Prince; and English singer-songwriter, musician Peter Gabriel, along with global communicators, will support Radio Everyone in reaching as many of the world’s seven billion people in a week.

On the global goals, Curtis said, “It is an ambitious plan for an ambitious generation. It will be the first generation to end extreme poverty, the most determined generation to end inequality and the last generation to be threatened by climate change. This should unite people.”

Curtis added that India is “absolutely crucial” in the success of the project and of the development goals. Radio Everyone will also take highlights from the Global Citizen Festival to be held at Central Park here in September and share them with their global partners in the weekfollowing the adoption of the goals.

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